Flint Group’s Evolution range helps Optimum Group excel in shrink sleeve recycling

Optimum Group, a leading supplier of self-adhesive labels and flexible packaging, has improved the recyclability of its shrink sleeves after adopting Flint Group’s Evolution range of primers and varnishes, designed to enhance packaging label recycling.

Evolution Deinking Primer is applied to the substrate before the ink to provide strong ink adhesion throughout the life of the label. It enables the ink to be released (de-inked) into the recycling caustic wash and the substrate to be broken down into flakes, allowing for more than 99% recyclability

The results of Optimum Group’s transition to the Evolution Deinking Primer are outlined in a new video testimonial available here Optimum Group testimonial | Evolution series - YouTube

Marcel Tuyn, Technical Sales Manager at Flint Group, said, “Working with Optimum Group’s Wellen team has been a fantastic experience, and we’re delighted that they have achieved success thanks to our Evolution Deinking Primer.

“Evolution provides a holistic approach to sustainability, increasing the yield of recyclate and preserving material quality. This range represents the culmination of Flint Group’s expertise in ink and coating solutions that support businesses like Optimum Group to actively contribute to a more sustainable future, helping them increase recycling output and contribute to circularity in the label and flexible packaging industry."

For more information about the Evolution range, visit www.flintgrp.com/segments/narrow-web/evolution/